The Most Friendly Diaper Bag Ever By Jujube


Have you ever heard of Jujube? It’s the most useful and versatile bags ever! This one in particular is called the BFF and it is loved by many because of how friendly it can be to your needs. Also, my Kawaii friends, don’t you just LOVE this Tokidoki print? Unikiki 2.0 is so adorable and it literally is your UNICORN BAG!


The Backpack straps are so comfortable because it is padded for your comfort. The straps are removable as well if you decide to carry this messenger style (messenger strap comes with the bag as well), but I much prefer using it backpack style. This is especially helpful if you wear your baby, too!



Four ways to carry: Messenger, Crossbody, Backpack, & Handle
Why is Jujube BFF your best friend?1. Backpack straps
2. Messenger straps
3. Two exterior bottle pockets
4. Four pockets in the inside
5. Three zippered pockets (two in back, one long one in the front)
6. Two clear slots for cards or coin purses
7. Changing pad in the back slot, or you can take out changing pad and replace with a coloring book, iPad, or planner
8. Felt phone pocket in the front for easy access
9. Mommy Pocket with Key Fob, sunglasses holder, & more compartments!
10. D-Rings for stroller clips and messenger strap
11. Luggage feet to keep your diaper bag clean

Anytime we go out as a family to a fun, interactive place… this is heaven sent. Indoor or outdoor playgrounds or children’s museum are great examples for this. I’m the type to never want to leave my belongings on a bench while I play with the kids. I like to know that they’re safe at all times! I don’t usually bring strollers for these places because it’s really not needed. The safest place for my Jujube BFF? With me. If you’re the type to play with the kids at playgrounds or museums, the BFF is surely your best friend.The BFF isn’t too small or too big so it’s enough for your children’s items. I have three kids, and I still bring a lot of stuff for them. Of course, my youngest one is the one who needs it the most, but I still bring snacks and change of clothes for my older two. Please see my packing videos to see interior features and how much stuff can fit in this video here and here.

While I do love using my BFF as a backpack, I do use the messenger strap from time to time. I love using it messenger style when I’m visiting friends or family at their home since we don’t need really need to be hands free or moving from place to place quite as often. I also use it messenger style when I’m using the stroller to go to places such as the aquarium or the zoo. I don’t really use stroller clips, so I shorten the messenger strap since it’s adjustable so I’m able to loop over the stroller handles instead.


Closer look of the straps… see how you can just remove them easily? The messenger strap is adjustable to your needs, short or long, you got it! This is how I’m currently packing for my 3 year old.Be Quick: Wipouch, change of clothes, lotion, small wet bag
Planet Wise Medium Wet Bag: Travel Potty
ZoLi TokiDine: Warm meal for my child
ZoLi Sumo Snack Stack: Snacks for everyone!
ZoLi water bottle on the exterior bottle pocket
Coin Purse in the clear slot: First aid kit, bandaids, neosporing, nail cutter, and tweezers& more unseen such as EpiPen, Benadryl, camera charger and batteries, phone, wallet, lipgloss, checkbook, and pencil case!Can you tell I’m an overpacker?


What’s inside the bags: minus the Large set piece because the change of clothes are in the be Quick


I grew up watching sailor moon, doraemon, and anime so I love all things kawaii. If they’re cute and make me happy, I LOVE. Tokidoki is such a big part of my family’s life because it reminds me of my childhood that I can share with my kids. It’s their generation of cuteness and I’m so happy I can share this with them. My girls love Sanrio, too, but they seem to be more drawn to the characters of Tokidoki. I understand why because they are super cute with the unicorns, mermicornos, donutella, and more! The bright colors and interactive drawings by Simone Legno captures my children’s imagination and attention. Mimi will just sit there and look at all the different characters and just be in awe. This one is Unikiki 2.0, the second version of Unikiki and is LOVED by us.


Are you a Kawaii lover? Do you love unicorns and all cute things? You don’t even have to be a mom to use this bag because it’s just so useful for so much such as a camera bag or a weekender bag! I know some ladies who are not yet a mom, and they use the BFF as their bag!​


Black Diamond BFF:
Black Magic Be Quick:
Planet wise Jewel Woods Medium Wet Bag:
Potette Plus Potty:
ZoLi Tokidoki Food Jar:
ZoLi Tokidoki Water Bottle:




  1. Kristen
    January 2, 2017 / 1:24 PM

    I love my Jujube backpack! It is the best diaper bag ever! That unicorn print is so cute!

  2. Kerry
    January 2, 2017 / 4:37 PM

    What a fun bag!! I love the unicorns. Plus it looks like it holds a lot of stuff. I love that it’s convertible too. I have 4 diaper bags, one for all occasions. This sounds like the perfect all purpose bag.

  3. Brittany
    January 2, 2017 / 5:19 PM

    I love my JuJuBe BFF! I lusted after it for over a year before I finally got one, and I’m so glad I did!

  4. Ashley
    January 2, 2017 / 5:23 PM

    These are absolutely fabulous! What adorable design prints too!

  5. Naya @ Lactivist in Louboutins
    January 2, 2017 / 6:27 PM

    What a great bag! I love the super fun Tokidoki print and how much it can hold.

  6. Lindsey
    January 3, 2017 / 8:49 AM

    Love, love this! It’s so quirky and whimsical. We’re not planning on any more babies, but I still want this diaper bag! 🙂

  7. Rachel
    January 3, 2017 / 11:06 AM

    What a fun bag! Love the colors!

  8. Tamara Goyette
    January 3, 2017 / 7:59 PM

    Backpack straps are a must for a diaper bag. IT makes such a difference.

  9. Taylor Palmer
    January 4, 2017 / 4:22 PM

    I have wanted a JuJuBe BFF diaper bag for so long. I think it’s about time to take the plunge and get one before my newest addition gets here at the end of the month.

    • Livi
      January 4, 2017 / 4:26 PM

      Yes! I think it’s a great bag, so well worth the money for its versatility. I love it!

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